Thursday, 1 March 2012

10 Company based on Facebook

Watsons Personal Care Stores (Malaysia) Sdn Bhd. Is a company that sells  part of the Health and Beauty Store chain of A.S Watson, the largest health, beauty, cosmetics, and perfumery retailer in the world. Watsons strives to live up to customers' expectations through marketing campaigns, a wide variety of high quality merchandise at great value and provides an exciting shopping experience. The wide range of merchandise also encompasses competitively priced house brand and private label products. With more than 1000 brands ranging from medicines, health supplements, skin care, toiletries and cosmetics, Watsons Your Personal Store is your one-stop Health, Wellness and Beauty solution centre.
The Watson Malaysia Facebook fan Page is strictly for individual person and for the sole purpose of providing information, tips, contest and promotions related to Watson and the various brand that we carry only. No solicitation in any shape or form is permitted and those that are found to do so will face action in the form of immediate deletion from our page as a fan, and possible legal action. The views expressed by the fan of this page are strictly their own opinion and Watson Malaysia together with their supplier, vendor and agencies over any outcomes of out responsibility over any outcomes as a result of any comment made.
Watson is one of the company that trusted by the customer, many customer prefer to the company because the quality of the product .so to increase the customer member, the contest for the customer be proceed  for the member only so that it will increase the loyalty and member of the watson

Nikon inc. is the world leader in digital imaging, precision, optics, and photo imaging technology and is globally  recognized for setting new standards in product design and performances for its award- winning consumer and professional and global pages
The Nikon fan Page is place for  fans to participate in an open dialoge with the photo community  by sharing photo, tips, critique and personal advice on product.
Make a lot of  information of technique to share to the customer or member. So that customer will interest with the company.

First of all, I am looking about Bonuslink. Bonuslink about a company that produce a card to their customers. Bonuslink launched in January 1998, Bonuslink is Malaysia’s premier consumer reward programme. Their collaborate with Shell, Parkson and many more. Their customer will get a point based on how much they buy. After that, they can redeem their point at any Bonuslink center or any place that took part to redeem it.
The things that I have found In this sites is there a few contest. For example, Bonuslink 31million Bonuslink point to be won weekly contest. Besides that they also have a contest memeory match.
The idea for improvements Bonuslink are they sites can put a song to enjoy the customer or people who are open their page. Besides that, they can put a video about Bonuslink so people are more believe about the company.

Maybank is a leading banking group in South East Asia. Maybank Group is the leading financial services in Malaysia catering to the needs of consumers, investors, entrepreneurs, non- profit organizations, and corporations. Maybank have found in 31 May 1960. The Official Maybank Facebook Page is managed and monitored by the Social Media team of Maybank Corporate Affairs and Communications. Their missions is to be a Regional Financial Services Leader. focus on capturing growth opportunities in high growth while taking a proactive and conservative approach to capital management by continuing to establish our presence in high growth markets
That I found in this sites is about promotion. For example, 50% discount on selected Best Sellers at if you order through M2U. besides that, there a promotion to who that like to travel because Tune Hotel is offering RM35 per night if you book a hotel use M2U. they also done a tournament which is Maybank Malaysia Open 2012.
The idea that I get for maybank for their sites is put a tiger roar. When their customer logged in into their sites, the sound automatically will come out and this will make the page more interesting. Besides that, they must put a video to entertain their customer such as they big event like Maybank Malaysia Open 2012 highlights..

Tesco is the world’s third largest retailer with over 5,000 stores across 14 countries in Asia, Europe and North America. We employ over 490,000 people and serve millions of customers every week. The Tesco community allows you to discuss Tesco related subjects in an intelligent and constructive manner. We reflect a wide range of interests for the benefit of all of our users.
The thing that i gets in Tesco sites is about promotion whereas the promotion is all about ice cream flavour and handphone. Tesco is one of the world’s largest retailers with operations in 14 countries. They are proud to employ over 492,000 people and serve millions of customers every week.
The idea that I for Tesco is Tesco have to put more advertisement for their customer. This is because when they put the advertisement, their customer are getting easy to get known their latest promotion.

The company that I have looking is Naza World. The Naza Group of Companies has include the principle of maintaining and building excellent customer  relationship and satisfaction from its initial business of motor trading. Naza Group of Companies is a Malaysian business conglomerate associated with motor trading, automotive franchises, property development, food and beverage and hotel management. The group began operations in 1975 as a motor trading company. The group has business divisions including vehicle and bike distribution, motor-trading, manufacturing, property development, food and beverage, hospitality, transport services, limousine services, automotive education, plantations, cigarette distribution, credit & leasing and insurance. The group was founded and led by Malaysian business tycoon Tan Sri SM Nasimuddin SM Amin until his early death of lung cancer on May 1, 2008. Naza Group is the franchise holder for Ferrari, Maserati, Kia Motors,Peugeot, Chevrolet, Brabus, Ducati, Harley Davidson, Piaggio, Vespa, Aprilia,Gilera and Indian Motorcycle brands in Malaysia. Naza has marketed rebadged versions of Kia's Carnival, Carens, Picanto vehicles as Naza Ria, Naza Citra and Naza Suria respectively for Malaysian market. In April 2006, Naza developed the Naza Sutera based on Hafei Lobo.
The things that  I have found in Naza World facebook sites is about promotion of Naza to increase the sales and many activities that conducted by Naza World. For example such us BMW 5 series & Mercedes-Benz E-class promotion. Besides that, there are 14307  people are like the Naza page and 217 people are talking about the  Naza World.
Based on the  Naza facebook sites, there are some ideas for improvement to attract people or public  to visit the Naza facebook sites. They can insert the interesting video about Naza World activities, more picture, some music  background and also can add the background picture of the Naza site.

The next company is Toyota. In 1933, the company established its automobile department, led by Kiichiro Toyoda, the eldest son of Sakichi Toyoda. This department was spun off as Toyota Motor Co., Ltd. in 1937 and is now known as Toyota Motor Corporation. Toyota Industries is one of 13 core companies of the Toyota Group. The company owns 5.55% of Toyota Motor and is the largest shareholder (excluding trust revolving funds). As a countermeasure against hostile merger and acquisition attempts, Toyota Motor currently holds 23.5% of common stock of its parent company Toyota Industries.
Based on the Toyota facebook sites, there are some promotion and online flyer on the facebook such as Toyota "Roadshow Retweets" Contest Online Flyer. Besides that, the other promotion is  attractive downpayment rebate  plus 2 years free maintenance when the customer book a Toyota Vios on  month of February. This show that Toyota have many promotion to increase the sale and profit.
There are some ideas for improvement in the facebook sites such as publish the advertisement about the new Toyota. Besides that, there can insert some video from their activities to attract customer visit the Toyota sites. To make the Toyota sites more interesting, they can  add the background picture and music background.

The Institute was the first step forward towards achieving a successful and rewarding career for students. For parents the Institute was an eye-opener as they began to see the wide-ranging possibilities in creative careers. For industry it gave them an opportunity to participate in nurturing much needed creative capability. For government the Institute was a primary resource in developing creative capital.
In the Limkokwing facebook sites, I found that  Limkokwing sites has post about the COURSE: Bachelor of Arts (Hons) of Creative Imaging in Digital Photography. Besides that, there are some activities that carried out in the Universities and many news about the Universities. This will increase the number of people visit the Limkokwing facebook sites.
To increase more people visit the Limkokwing sites, there are some ideas such as add more interesting activities that involved the public. Besides that, they can insert the video about the activities that carried out.

Golden Screen Cinemas
Golden screen cinemas (GSC) were operating in July 1987. The location is at no 1, Jalan SS22/19, Damansara Jaya, 47400 Petaling Jaya, Malaysia. Golden screen cinemas are the largest chain of cinema in Malaysia. The biggest cinema is located at Mid Valley Megamall. It houses 18 screen cinemas and has 2899 seats which are the largest in Malaysia. The largest competitor of the cinema is TGV. GSC also known as the leader film exhibitor and distributor in Malaysia. As a total, GSC has 191 screens and 23 GSC cinemas in Malaysia including East Malaysia. They are Mid Valley Megamall, Pavilion Kuala Lumpur, 1 Utama, Berjaya Times Square, The Summit USJ, Cheras Leisure Mall, IOI Mall, Alamanda in Putrajaya, Shaw Centrepoint in Klang, Terminal 1 in Seremban, Dataran Pahlawan in Malacca, Berjaya Megamall in Kuantan, Pelangi Leisure Mall in Johor Bahru, Gurney Plaza, Queensbay Mall, Gurney Plaza and Sunway Carnival in Penang, Central Square in Sungai Petani, Ipoh Parade in Ipoh, 1 Borneo in Kota Kinabalu, Tropicana City Mall, East Coast Mall in Kuantan, and Suria Sabah in Sabah.

From this site, GSC also updates news and publishes a new movies becoming in cinema. But, facebook is different with tweeter. When they update a new status someone else will like or comment the status they talk about. In facebook, GSC will publish a latest photo about new movies. Indirectly, customer can comment or ask question directly to the customer service. In this site also they talk about celebrities’ news. GSC makes a promotion to attract more customers to watch the movie. They give information about their company and facilities that they give to customers. I think GSC should add more information about the movies. Update date, time and movies for today. GSC should making interesting sites and quite catchy.

Flyfirefly Sdn Bhd, was operating as Firefly, is a full service point to point carrier and a full subsidiary of Malaysia Airlines. Its head office is located on the grounds of Sultan Abdul Aziz Shah Airport in Subang, Selangor. It claims to be the first community airline in Malaysia. Firefly operates from two hubs - Sultan Abdul Aziz Shah Airport, Subang, Selangor and Penang International Airport. The airline's first flight was on April 3, 2007, from Penang to Kota Bharu. The main terminal building of Kuala Lumpur International Airport, Senai Airport in Johor Bahru and Kota Kinabalu, firefly provides connections to various points within Malaysia, Southern Thailand, Singapore and Indonesia. Even though Firefly is 100% owned by Malaysia Airlines, it has a separate management, which is by FlyFirefly Sdn.Bhd. Firefly focuses on serving the dynamic Malaysia, Indonesia, Thailand and Singapore growth region, populated by more than 70 million people. Aim is to bring communities closer by overcoming geographical constrains through our network of point-to-point flight, link the world to the communities we serve and contribute to local economies by growing trade and tourism.
From this site, the relationship between firefly and customer is good because through facebook customer can directly comment or asking to the customer services. It is also to attract more people to visit this site. They post a new promotion, contest, news, and so on. Other than that, it can help people to know about firefly without go to the airport.
Give more discounts on flight tickets to attract more customer fly with firefly in facebook. Firefly should make an interesting sites on facebook and quite catchy to attract people to visit this page. Always updated latest photo or activities that firefly conduct.

Reason use social networking
Most of companies is using social networking tool as another way to gain competitive advantages. Social media Cando is make you a better company by allowing to listen, react and build faster and more efficiently than ever before. 18 quick reasons that your get involved in social media. These are the benefits you can achieve faster in social media than most other mediums:-
Find partners:
An off shoot of that “networking faster” thing is being able to find future partners, mentors or just to share resources with. Through social media and the world of blogging, The company able to meet someone who the companies eventually started a business with and countless others companies have collaborated with on other projects.
Build a community:
By making the company available, reaching out to customers and sharing information, the company strengthen company community. The company will form new connections, allow community members to meet one another, and create a deeper dialogue by increasing the number of voices.
Highlight your product:
Social media offers an additional avenue to show off and talk about the product in a friendly. It will get to highlight what you offer and what makes you awesome in normal conversation without coming across “salesy” or too promotional. You also have the opportunity to answer questions, show features and offer “how-to’s” to help people get to know you a little better.
Find new projects & clients:
Every week company, Outspoken Media, receives new client referrals and leads as a result of our social media presence. People contact us for services or to partner on something because they like what we’re doing on Twitter or because they read one of our blog posts and it resonated with them. When you make yourself part of the conversation, you make your brand part of the story and people notice.
Tell company’s story:
What has social media shown us? That people like to conduct business with companies they know. We like being introduced to the voices behind the logo because it helps us to feel a part of the company and invested in their success. By telling your company’s story and sharing that with users, you create a personal feeling and make people invested in your success.

As the sales and marketing manager of the Bonuslink, I will gain an information or complaint from customer when I have a Twitter or Facebook. For example, if customer complaint about my company, I will know directly through these social networking. Besides that I also will get new ideas from the customer. For example, when I want a new ideas, I will ask the customer to give their opinion. I will do a contest to make sure the customer took part and give a reward to them.
Besides contest, I also can promote to the customer which if he or she is the 100 followers, they will get reward or prices. People will attract with the reward or prices and this will increase the sales.

In conclusion, the main reason that the companies involves in this social networking is to improve their quality of business and also the advanced of the technology. The sites that most attracrtive and having huge number of followers is Bonuslink. Bonuslink have 59996 followers and 293 talk about this company and this show how active the Bonuslink in their social networking.
The main reasons for all companies engaging in Facebook sites is because they can update the latest news and share the news with the public. This will attract people to know about the company and increase the number of people visit the facebook sites. When somebody joins a Facebook page all their friends are notified, so you have the potential to gain from free viral promotion. Besides that, facebook making it very easy for messages to be forwarded again and creating a potential viral spiral. To communicate with clients/customers
The other reasons is to communicate with client or customer. The days of snail mail promotion are fast disappearing as it is increasingly difficult to obtain customer addresses unless their is a valid reason for having it. Online communication however, is still accepted by consumers as it is much less intrusive. A Facebook fan-page or other social media account helps keep in touch with clients without having to manage email lists. This  simply post a status update and all the members of the group will find the message on their main status page. It’s great to announce new promotions and special offers, all within a few clicks. There is however another important use of Social Media pages, which brings us to the next reason that it is much cheaper then traditional advertising.
Social Media marketing has a number of benefits. Firstly, if done correctly it can be much cheaper then traditional methods of advertising as the cost of acquisition and the cost of ongoing communication can be much cheaper. But, it has other benefits, especially if the company have a website as it helps the  rank higher in search engines. Each conversation and link to company site from Social Media platforms helps Google and other search engine raise your level of importance. These are reasons why company should be engaging with Social Media.

Thursday, 23 February 2012

Group Assignment


Alhamdulillah. Thanks to Allah SWT, whom with His willing giving our group the opportunity to complete this assignment  without facing any problem. Firstly we would like to express the deepest thanks to our subject lecturer Tuan Syed Mazlan Bin Syed Mat Dom for the valuable guidance and advice to finish this assignment. He has inspired our group greatly and also give a good advices to our group.
Besides that, we want to express the sincere gratitude to our group members, Muhammad Azri Bin Aziz, Mohammad Amirul Faiz bin Mohd Osman, Salbiah Binti Asim and Noorasykin Binti Arba because give the big contribution and hard worked to compelete this assignment together. The constructive suggestion and cooperation given by them is very useful in compelete this assignment.
Not forget, deepest thanks and appreciation to Madam Dalina Desa, HR from Celcom Mobile Sdn Bhd for the great commitment and cooperation during the interview. The information given by Madam Dalina Desa during the interview is very helpful and useful in completing our assignment.
Last but not least, thanks to  all our classmate  and everyone, that have been contributed by supporting and give the constructive suggestion to our group  till it is fully completed.

Celcom is a well known and the best network provider in Malaysia. As their slogan, “Power Is In Your Hand”, they provide the best services to the all their customer and let the customer satisfied and happy with them. Celcom have several product such as prepaid network, postpaid network, and broadband. This company has the highest number of branch and provide the widest area with their network coverage.
Celcom started its operation as STM Cellular Communication in 1988 with Fleet and Telekom Malaysia as shareholder. Subsequently Telekom Malaysia sold its 51% shareholding to the TRI (Technology Resource Industries Sdn Bhd) group which was controlled by Tajuddin Ramli. In the initial years Celcom experienced a tremendous growth in subcriber base and network coverage under the stewardship of Rosli  Man, the President of the company. It was during his tenure that Celcom turned into the leading cellular companies in Malaysia. He left Celcom in 1996.
When the cellular phone market was opened up in 1995, Celcom upgraded to the GSM900 service and quickly grew to become the largest mobile phone company in Malaysia. Competition soon sets in, and several digital mobile telcos compete for market dominance. It was the age of the phenomenal growth of mobile services.
Celcom was originally listed on the Bursa Malaysia, but after the merger with Telekom Malaysia Berhad, it has since remained private. Owning to the bad management of its former management Celcom was as found liable by an arbitration panel in Switzerland for infringing an agreement signed with Deutsche Telekom AG’s unit, DeTeAsia in 2002.
Celcom has grown from strength to strength. We have learn about the company's history and the people behind its success. Celcom vision is about pleasing the customers and exceeding their expectations. That is their goal to empower customer with choices and innovative solutions that will give customer greater control and freedom to live it to the fullest. In line with Celcom commitment to provide customers excellent service, their seek young, energetic and experienced Malaysians to be part of a successful and growing organisation.

Creating collabrate Partnership
Partnership is a type of unincorporated business organization in which multiple individuals, called general partners, manage the business and are equally liable for its debts; other individuals called limited partners may invest but not be directly involved in management and are liable only to the extent of their investments. Unlike a Limited Liability Company or a corporation, in a partnership each partner shares equal responsibility for the company's profits and losses, and its debts and liabilities.
Celcom is the country's most experienced and premier mobile telecommunications company and offers the widest coverage in the country covering 98.8% of the populated areas. Celcom has ongoing investments in network coverage, capacity and performance, and intends to maintain its technology leadership and position as the country's best mobile service provider. MVNO, LG Optimus Pad, Huawei, Ericson, Iphone, Blackberry and many more of company are the partner of celcom
One of the partnership of Mobile Virtual Network Operators(MVNO).Celcom is also proud to have successfully partnered with four increasingly prominent mobile virtual network operators (MVNO) in the Malaysian telecommunications industry. Via an extensive roaming partner network, Celcom offers international roaming services in 156 countries and over 414 networks worldwide.
A MVNO is a company which provides mobile phone services but does not have its own licensed frequency allocation of radio spectrum, nor does it necessarily have all of the infrastructure required to provide mobile telephone service. In PLDT's case, it will provide the mobile phone services like voice calls, text messaging, and other value added services, via Celcom's network. Besides PLDT, Celcom also has MVNO arrangements with Merchantrade, XOX, Redtone and Tune Talk.
Other than that as a Vodafone Partner Network, Celcom is an integral part of a global alliance spanning 67 Vodafone operating companies and affiliates worldwide. This partnership provides Celcom's customers with unrivalled global coverage, the lowest IDD and roaming rates and the latest mobile technologies, whilst giving Celcom access to Vodafone's global purchasing and economies of scale.
On 13 Dec 2011, Celcom and Broadcast Australia forming a partnership that will bid for the design, construction and long term operation of the digital television infrastructure project. Together the companies will use their local knowledge of sites, local construction expertise, project management, design and operational expertise and planning as well as experience in satellite and terrestrial fibre distribution systems for the implementation of this project.
There is a lot partner that celcom have, and celcom always take care of their partnership relationship. This is because all the partner was half of their company, to achieve the goal. Based on the Human Resouces Manager, it will meeting between all the partnership together discuss all the management to achieve the goal.


M-commerce is the term for the extension of electronic commerce (e-commerce) from wired to wireless computers and telecommunications and from fixes locations to anytime, anywhere and anyone. Celcom is using the system  as M-commerce, Mobile Electric Commerce or Wireless Commerce, using these terms interchangeably. According to this definition, M-commerce represents a subset of all e-commerce transactions, both in the business-to-business (B2C) and business-to-business (B2B).

The market for mobile wireless is increasing by leaps and bounds. The success of mobile communications lies in the ability to provide instant cormectivity anytime and anywhere and the ability to provide high-speed data services to the mobile users. Therefore the Celcom is facilating the M-Comernce system.

By FDMA that stands for frequency division multiple access and exclusively used on all analog cellular systems. FDMA systems are the least efficient cellular system since one user can only use each analog charmel at a time. Analog signals are also especially susceptible to. Given the nature of the signal, analog cell phones must use higher power (to get acceptable call quality. Given these shortcomings, it is easy to see why FDMA is being replaced by newer digital techniques.

TDMA was used in the celcom as a digital transmission technology that allows a number of users to access a single radio frequency channel without interference; by allocating unique time slots to each user , but TDMA has its limitation where it has no flexibility for varying digital rates and has no accommodations for silence in a telephone conversation

Code Division Multiple Access (CDMA) is a digital technology that celcom use too to allows carriers to process more than one conversation per channel. The way that this technology separates transmissions is by using codes. CDMA systems are the latest technology on the market and are already eclipsing TDMA in terms of cost and call quality. CDMA in the celcom offers far greater capacity and variable data rates depending on the audio activity, many more users can be fit into a given frequency spectrum and higher audio quality can be provided.

The Global System for Mobile Communication (GSM) is for Mobile communications (GSM) is a digital technology that uses a combination of TDMA and frequency hopping to allow the carrier to service more customers than with analog technology. GSM is interesting in which it uses a modified and far more efficient version of TDMA.

GPRS is a GSM packet data service developed by the European Telecommunication Standards. Using this method in mobile phones allows users to have access to new value-added services to complement m-commerce activities. Additional capability of GPRS is, it enables users to make telephone calls and transmit data simultaneously. It allows faster data communication speeds compared to the traditional mobile technologies.

Celcom AirCash system
Celcom has introduced a new system that is Celcom AirCash it is currently accessed through Celcom's USSD (Unstructured Supplementary Service Data, similar to short message service or SMS) gateway. The reason for selecting this channel was universal accessibility with no dependency on SIM, data or device.
Anyone who are subscribing to Celcom can access this channel regardless of the type of mobile phone and call plan. An added plus was that with USSD, there is no exposure to the password / mobile PIN unlike SMS-based mobile commerce services currently offered by other mobile commerce service providers.
 To fulfill the demands of customer within the Celcom subscriber base, AirCash will not stop at just being offered via USSD. There are plans to develop other channels e.g. secure SMS channels, WAP / GPRS, IVR, STK.
At the planning stage, Celcom is undergoing a strict tender process in terms of commercial and technical evaluation before deciding on Sybase 365 as the technology. One of the key requirements was compliance in terms of banking standards eg. ISO 8583, regulatory requirements on technical security, business continuity measures, etc. To support system that they used is they require more longer time by using technology it can reduced headcount feedback to become more faster.


Based tower it is a facility or Service which comprises the following:

(a) Provision of physical access, which refers to the provision of space
      at specified network facilities to enable an Access Seeker to install
           and maintain its own equipment.
(b) Provision of access to in-building Common Antenna Systems and
           physical access to central equipment room.

Celcom shall not be obliged to provide to Access Seeker the space at
specified network facilities unless:

(a) Celcom is the legal owner of the network facilities.
(b) The Access Seeker has the appropriate license from the relevant
authorities to operate the service for the purpose  for which the
equipment is to be installed.
(c) The Access Seeker has first obtained the approval from a third party
to use the network facility (eg tower) where the tower structure of
the third party resides in Celcom’s compound
(d) There is no space constraint access Provider Ex change Building
Access Seeker ’s BTS in dedicated room/floor spaceAntenna, Microwave Equipment owned and maintained by Access Seeker, Access Provider or 3rd Party

Tower Space with Indoor Cabin/Equipment Configuration Celcom shall not be obliged to provide to Access Seeker access to inbuilding Common Antenna Systems and physical access to central equipment room, unless:

(a) Celcom is the legal owner or beneficial owner of the common
antennae system.
(b) The Access Seeker has the appropriate license from the relevant
authorities to operate the service for the purpose  for which the
  equipment is to be installed;
(c) The Access Seeker has first obtained the approval from building
owner for access permit; and
(d) There is no space and technical constraint.

Decision-making is never a static process. Systems and people need continuous connectivity to achieve the best results. Enterprise Messaging Service (EMS) get our  message to everyone include employees, customers or even business associates, in an instant. From web to wireless, it's the fastest way to provide real time status or alert information right from your desktop.

Decision making can be simplified as the cognitive process of reaching a decision. It is also can be said as position or opinion or judgment reached after considerationChoosing between alternative courses of action using cognitive processes such as memory, thinking, evaluation, etc. The process of mapping the likely consequences of decisions, working out the importance of individual factors, and choosing the best course of action to take.
In celcom axiata corporation, the decision maker is the person who are responsible in all of the Celcom Axiata Berhad is the top manager of the board itself, the vice president of celcom axiata corporation George Chua. Celcom the second largest provider of wireless voice and data communications services in Malaysia. It serves over eleven million consumer and businesses customers and provides international roaming network access in over 100 countries. Celcom uses partnerships with global communications and technology providers to expand the range of services available to its customers.  This decision are made by the vice president George Chua in 2003, The company has product and marketing agreements with international mobile provider Vodafone, Google, and Maybank. Celcom is a subsidiary of Malaysia-based mobile telecommunications holding company Axiata Group.

 Reporting to the Senior Vice President, Customer Management, my primary responsibility is to provide quantitative analysis to optimize revenue generating decisions. This include leading a team that offers the following analytical services to other departments and then it is leaved to the board of director to make a decision on how to run the project system smoothly by his personnel.

DCS models information to support managers and business professional during their decision making process. He needed an additional input to help him make decisions in a business on customer service until the company's revival own internal affairs, in respect of ancillary factors to be considered before make decisions about the demoghraphic a place before celcom substation built several districts carriage, this is because the placement of high-density and in making a decision, a board of management of a firm in Axiata celcom company itself, high I almost exclusively use the service from Celcom, the speed of a virtual data exchanges and transfer on the phone cellular will be very slow and limited., so that managers need to identify which part of the appropriate district anxious to implement the plan.

Artificial Intelligence enables intelligence that enables organization to track the product offerings, pricing policies, and promotion of online competitors.In this situation , celcom axiata corporation used generic algorithms in artificial intelligence to detect and looking for the correct and the best solution provided to solve the problem arise in their companies. For examples I can state are the breakdown of system which happen in july 1999. Instead of that, there are so many taxes need to pay by celcom to the government of Malaysia, so they have to used this technologies in order to choose which taxes they need to pay.

1. To delight our customers.
2. To build a profitable enterprise that maximizes investor returns.
3. To empower, develop and reward our people, to become Malaysia’s preferred employer.
4. To build win-win relationships with all our business partners, based on mutual trust, respect and support.
5. To work to bridge the digital divide, to build our nation and to enhance its standing abroad.
6. To maintain the highest levels of transparency, integrity and professionalism.
7. Together with all our stakeholders, we will make Celcom a premium brand: a brand that symbolizes the spirit of freedom, aspiration, confidence, dynamism, timelessness, universality and globalism.

  A supply chain consists of all parties involve directly or indirectly in procurement of a product or material. Supply chain in celcom corporation consists of many parties such as agents who are the person responsible in the sales of credits  and also the contact number of celcom, it is then going to retailers including grocers and the shopkeeper, then it flows down to the customers which are buying the product of celcom like the phone number and credits account in phone.Here included the flow chart of the supply chain  management in celcom axiata corp.

Celcom currently using Customer Relationship Management (CRM) systems. The advantage of using CRM is that all information for each customer will be logged. When a customer call or logged in into their website, they must enter the password and the system will automatically the database for phone number or password to see the detail of the customer. If the systems  identifies the customers, the customer will pop-up the history.
Besides that, Celcom also improve their internal systems by introduce the IT helpdesk. The systems currently operations for 24 hours and 7 days. This mean everyday they work for their customer to satisfy the need and want of their customer. If the users or customers have a problem or complaint, the IT helpdesk, will help the customers because at the IT help desk they have many staff at work at any department.

Using the new business analytics solution, Celcom to better gather and understand new existing new market data, in both static and interactive form, and more effectively segment the company’s target market. Target market for Celcom  are youth market, retail market and normal. The related product development are based on target market and the product is not permanent because the product change based on the season or festive.
Celcom intergrate database systems in order to consolidate quantitative or qualitative data derived from customers. The goal is to create a singular data warehouse that will improve operational efficiency and provide their customer with more value-added services.

In conclusion, Celcom Berhad gave high priority to their implementation of new information technology and information system beacause they realized the benefits that IT are able to give now and in future. According to Porter’s 5 competitive forces, Celcom with high consumer bargaining power, rivals among existing competitors and threaten of substitute product.
As we know, competitor such as Maxis, Digi, YTL and others are providing a similar product with different packages. In order for Celcom to be pioneer, Celcom have to be creative and inovative in product’s features, marketing methods, cost management and of course research and developement. But, in Malaysia telecommunication industry is controlled and monitored by government, causes the supplier bargain power  and threaten of new entrants are low. As for conclusion, Celcom is suggested to use knowledge management system to enhance thier daily operation in order to gain competitive advantage.


Here we would like to address some recomendation to improve technologies of Celcom. Our first recommendation is with the help of government by bringing more investors and technology transfer from overseas to our country, it might be used to improve Celcom technologies.
Next,  Celcom can improve the quality and services to satisfied their customer even services in rural areas. It will make people easy to acces the information from internet anywhere and anytime. In addition, it will increasing the knowladge of people even in rural areas.
Third recomendation is to increase the capacity at the base tower, so that people will acces information from internet faster and systematic. The suggestion place that require Celcom increase capacity is the place that have a lot of student because student are the most customer that use Celcom broadband. When a large amount of population in a certain distinct used is the services at the same time, it will slow down the transfer rate of data capacity at a certain time.
Than the next recommendation is Celcom can maintaining the capacity in the speed of data transfer eventhough the customer has reaches the maximum use point of data transfer throughout their broadband.


Baltzan, P. (2009). Business driven technology. (Third ed., pp. 36-45). United States : Mc Graw Hill.

Retrieved from

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MDeC, University of Malaya, Cisco to create ICT specialists for Malaysian SME

Last updated 08th June 2010

KUALA LUMPUR, 24 AUGUST 2009 – Two young Malaysia-based entrepreneurs have won awards for the design and build of their multi-touch screen called Smart Surface.
Smart Surface’s co-founders, Faysal Abdulaziz (managing director) and Homam Alghorani (executive director) said the product was envisioned during their student days at APIIT (Asia Pacific Institute of Information Technology), where they became interested in multi-touch technology and related natural computer interfacing.
The first prototype was designed and built at the beginning of 2009 when, in February, an entrepreneur offered the two aforementioned developers to co-form a company and fund their research, said Abdulaziz.
“Smart Surface is completely designed and built in Malaysia,” said Abdulaziz, who added that the product was launched commercially in May 2009, during the 20th ITEX09 [International Invention, Innovation and Technology Exhibition] exhibition held in Kuala Lumpur.
During ITEX09, which was organised by MINDS (Malaysian, Invention & Design Society) and the ministry of science, technology and innovation, the product won two awards for Best Invention – Corporate Category, and the ITEX Gold Medal Award.
Pioneering use of the LCD screen
The company focuses on research and development of in-house multi-touch hardware and software solutions, said Abdulaziz.  “As far as we know, another Malaysian provider of a similar product, Kreateevee, uses rear projection technology for display with diffused infra-red (IR) illumination for movement detection.”
“We do use this technology in some of our early models, but we also are the pioneers in exploring the use of the LCD screen for display technology, instead of rear-projection, as well as LASER [light amplification by stimulated emission of radiation] detection technology, instead of IR illumination,” he said. “Therefore, Smart Surface is the only company that has a full range of multi-touch and surface computer application technologies [rear-projection, LCD display, LASER recognition technology, tabletop and vertical walls].”
“Smart Surface has already been in commercial use by many companies,” he added. “That means we are technologically ahead in term of solving the many problems associated with any commercial use of the product. For example, for rear-projection technology, we achieved a tabletop display size ratio to the external dimensions of the top of the table of almost 1:1.”
Future plans
“It is noteworthy that some of our clients, such as British American Tobacco and Cool Merchant Connections had already approached other local companies that offered multi-touch technology,” he added. “However, they opted to use Smart Surface products after they compared all technological aspects.”
Regarding future developments, he said: “We have already spoken with APIIT for cooperation through internships for students who will learn firsthand about our multi-touch technology and its applications. This will enrich the academic field of multi-touch research in Malaysia.”
“We also have ongoing discussions with the Centre for Research & Innovation Management at the Universiti Kebangsaan Malaysia, for possible cooperation on developing suitable applications for them,” said Abdulaziz.

source :

Thursday, 12 January 2012

USM develops Android-based imaging software

Friday April 29, 2011


GEORGE TOWN: Universiti Sains Malaysia (USM) has developed what is believed to be the world’s first Android-based tele-radiology collaboration platform allowing doctors to download medical images while discussing it in real time.
The ENDEAVOUR-Mobile software system allows images stored in the “ENDEAVOUR server” to be viewed clearly on Android-based smartphones, tablet devices and any personal computer.
This is unlike a similar software system released on April 19 that requires high bandwidth and is only available to iPad users.
USM School of Computer Sciences dean Prof Rosni Abdullah said the system allows medical professionals to quickly source for expert opinions any time and anywhere.
She said tele-radiology, a branch of tele-medicine, is often costly and other mobile applications only allow users to access and view images on mobile devices minus the live chat feature.
“ENDEAVOUR-Mobile software system enables users to access medical images such as CT, PET, MRI scans and X-rays; and mark, draw and measure specific areas on the images, while simultaneously speaking to each other on the phone.
“We hope the software system will be used in government hospitals as we expect it to reduce medical costs while benefiting patients,” she told reporters here yesterday.
The patent-pending ENDEAVOUR-Mobile was judged the national champion (E-Health category) at the 11th MSC Malaysia Asia Pacific ICT Alliance Awards last year.
It was developed by USM under the RM1mil ENDEAVOUR (Extensi­ble Medical Image Analysis, Visualisation and Annotation Plat­form) Project, which also covered the development of other inventions.
The software can be used in emergency situations where specialists are not present or when a doctor needs to consult his colleague who is on holiday.
Project leader Assoc Prof Dr Mandava Rajeswari said in the medical field, consultations were crucial and to fly specialists in would be costly and time consuming.
The software would be available soon as USM are already in negotiations with local partners to market the product.

Two more varsities join EPP programme

PETALING JAYA: Universiti Putra Malaysia (UPM) and Universiti Malaya (UM) joined the Education Partner Programme (EPP) spearheaded by YTL Communications.

Under the programme, students and academic staff at the universities will enjoy the company's 4G Mobile Internet services on campus.
The students will receive free converged data and voice services of up to 300 megabytes per user, on a monthly basis over a period of three years, and will be able to top up their accounts at special student rates.
UPM and UM are the third and fourth universities respectively to join the EPP programme in the last two months, following Universiti Teknologi Malaysia and University Tunku Abdul Rahman.
More of Malaysia's public institutes of higher learning and private universities are expected to join the programme by year end.
YTL Comms is pleased to be a partner with UPM and UM in their vision to create a superior academic environment, said Yasmin Mahmood, executive director of YTL Comms, in a press statement.
The universities announced that the service will come in handy for students and academic staff, especially when conducting R&D work.
Associate Prof Dr Suhaimi Napis, chief technology officer and director of the UPM InfoComm Development Centre, said the service will encourage the university's model of ubiquitous learning, where students learn whether they are in lecture halls or not.
"We call this 'www-learning,' " he added.
The Ubiquitous Learning Environment at UPM, a brainchild of Dr Suhaimi, relies on the Malaysian Research and Education Network (Myren) - a high-capacity broadband network that connects universities, colleges, research organisations and scientific laboratories.
UPM also has a number of cloud services that can support blended learning, i.e. a mixture of remote and on-premises education.
For example, video collaboration services such as 1VideoBridge make live virtual-classes possible. Up to 160 laptops, desktops and other compatible devices can be connected to the service at one time.
"The power of 4G Mobile Internet will create new ways for education to be delivered and we are already working with YTL Comms to enable interoperability between our learning and research cloud-services and all other platforms, including new Android-based devices which we are eager to explore." Suhaimi said.
Meanwhile, Dr David Asirvatham, director at the UM Centre for Information Technology, said the data packages specially tailored for students is the perfect tool to enhance student lives on campus.
"4G Broadband & Voice services under a single account is a great value proposition to our students. When every ringgit needs to be stretched, it helps that our students can use their 300 megabytes of free broadband to make free phone calls, too," he said.
As Malaysia's oldest public university and a recognised research university, UM actively spearheads a number of research-intensive projects in ICT (information and communications technology) and Computational Sciences; Biotechnology and Bioproducts; and Health and Translational Medicine with the help of grid computing.
"With the superior performance of 4G, that delivers connectivity in megabits instead of the kilobits we get with 3G now, the power of grid computing can easily extend all the way to desktops and devices, significantly improving our research process," he said.

Workshops encourage creativity

Thursday November 25, 2010

NUSAJAYA: Some secondary schools students here were given an opportunity to share creative and innovative ICT ideas in a Microchip Controller Project held recently.

Dr Hafizah Husain who led the project, said the workshop was a joint initiative by UEM Land Holdings Berhad and Universiti Kebangsaan Malaysia (UKM).
“The workshop was held for 40 secondary school students from Taman Nusa Jaya and SMK Kompleks Sultan Abu Bakar to gauge their creativity and innovative thoughts,” she said.
Hafizah said throughout the workshop, it was apparent many of these students had an abundance of ideas to simplify their daily chores.
“Some of the ingenious inventions that were installed and showcased included an automated duck feeding system, a portable BMI system and a smart clothes line system,” she said.
The programme was designed to encourage secondary school kids to come up with unorthodox ideas and inventions.
“After watching the students’ creative inventions, UKM has decided to showcase these designs and present the inventors with awards early next year,” she said.
Hafizah hoped to conduct more programmes, as she believed it had taught children important values including responsibility, teamwork and confidence.
UEM Land corporate communications chief Karimah Tan Abdullah said the project was a part of their strategic efforts to develop innovative minds in technology.
“It is also aimed at promoting a sustainable ICT community to benefit the Malaysian community and industry at large,” she said.
All 40 students selected for the programme were required to travel and attend several workshops held at UKM to learn, develop and finally complete their prototype using the microchips provided by UKM.

Samsung nurtures young Bada technopreneurs

BRAVO: Deputy Minister of higher education, Datuk Saifuddin Abdullah (second from left) presenting the mock cheque to the Bada Developer Varsity Challenge 2010 winners, team G-Polaris of Universiti Sains Malaysia. With them on the far right is Lee Jui Siang, head of marketing- mobile phone, Samsung Malaysia Electronics.
KUALA LUMPUR: Teams from four local universties were the winners in a competition to showcase the most innovative applications based on Bada - Samsung's new, open smartphone platform.
In the finale of the Bada Developer Varsity Challenge 2010, Team G-Polaris from Universiti Sains Malaysia (USM) presented an application called Green Polaris, which provides location-based services, news briefs, greening tips, and links to environmentally-friendly companies.
Team Doa Nazihah (which means "An Honest Prayer") from Universiti Teknologi Mara (UiTM) developed an application it called Doa Recital for Muslim Pilgrims to help those performing the Haj pilgrimage.
The Management and Science University (MSU) team, named Rois et Reine, developed The Pianist app that teaches users how to play the piano. And Team Smart from Universiti Teknologi Malaysia (UTM) unveiled a location-based mobile friend-finder application called Tell Me.
Team G-Polaris was the 1st place winner, followed by Team Doa Nazihah and Team Rois et Reine in 2nd and 3rd place, respectively. The Most Innovative Team Name and Logo prize went to Team Rois et Reine.
G-Polaris comprised Chai Jian Wei, Khoo Han Ni, and Peter Lau Yi Zhong, all 22, with their supervisor Azlan Osman. The three students are pursuing a degree in Computer Science.
They received RM15,000 cash while the second and third teams received RM10,000 and RM5,000, respectively.
The winning teams also received four units of the Samsung Wave smartphone each.
The challenge is supported by the Multimedia Development Corporation (MDeC), which is guardian of the country's MSC Malaysia initiative, and industry regulator the Malaysian Communications and Multimedia Commission.
It is to encourage university students to use their creativity and ingenuity to develop Bada applications for social networking and location-based services, as well as educational and religious activities.
"Samsung is actively constructing a total eco-system around the Bada platform ... making our platform vision a reality for consumers, developers and operators to experience the freedom of choice that Bada enables," said Yu Jai Sul, managing director of Samsung Malaysia Electronics.
Saifol Bahri Shamlan, MDeC vice-president, said it is committed to the continued development of the ICT (information and communications technology) industry that will help the nation reach its goal of becoming a developed country by 2020.
"With that in mind, we support the initiative by Samsung to deliver cutting-edge technologies to Malaysia's ICT industry and the public," he said.
The entire challenge took three months of intense brainstorming and work. It received a total of 22 registrations from 18 varsities across Malaysia. Each team consisted of one advisor and three students to inculcate team work and synergy among lecturers and students.