10 Company based on Facebook

WATSONS
Watsons Personal Care Stores (Malaysia) Sdn Bhd. Is a company that sells  part of the Health and Beauty Store chain of A.S Watson, the largest health, beauty, cosmetics, and perfumery retailer in the world. Watsons strives to live up to customers' expectations through marketing campaigns, a wide variety of high quality merchandise at great value and provides an exciting shopping experience. The wide range of merchandise also encompasses competitively priced house brand and private label products. With more than 1000 brands ranging from medicines, health supplements, skin care, toiletries and cosmetics, Watsons Your Personal Store is your one-stop Health, Wellness and Beauty solution centre.
The Watson Malaysia Facebook fan Page is strictly for individual person and for the sole purpose of providing information, tips, contest and promotions related to Watson and the various brand that we carry only. No solicitation in any shape or form is permitted and those that are found to do so will face action in the form of immediate deletion from our page as a fan, and possible legal action. The views expressed by the fan of this page are strictly their own opinion and Watson Malaysia together with their supplier, vendor and agencies over any outcomes of out responsibility over any outcomes as a result of any comment made.
Watson is one of the company that trusted by the customer, many customer prefer to the company because the quality of the product .so to increase the customer member, the contest for the customer be proceed  for the member only so that it will increase the loyalty and member of the watson

NIKON
Nikon inc. is the world leader in digital imaging, precision, optics, and photo imaging technology and is globally  recognized for setting new standards in product design and performances for its award- winning consumer and professional and global pages
The Nikon fan Page is place for  fans to participate in an open dialoge with the photo community  by sharing photo, tips, critique and personal advice on product.
Make a lot of  information of technique to share to the customer or member. So that customer will interest with the company.

BONUSLINK
First of all, I am looking about Bonuslink. Bonuslink about a company that produce a card to their customers. Bonuslink launched in January 1998, Bonuslink is Malaysia’s premier consumer reward programme. Their collaborate with Shell, Parkson and many more. Their customer will get a point based on how much they buy. After that, they can redeem their point at any Bonuslink center or any place that took part to redeem it.
The things that I have found In this sites is there a few contest. For example, Bonuslink 31million Bonuslink point to be won weekly contest. Besides that they also have a contest memeory match.
The idea for improvements Bonuslink are they sites can put a song to enjoy the customer or people who are open their page. Besides that, they can put a video about Bonuslink so people are more believe about the company.

MAYBANK
Maybank is a leading banking group in South East Asia. Maybank Group is the leading financial services in Malaysia catering to the needs of consumers, investors, entrepreneurs, non- profit organizations, and corporations. Maybank have found in 31 May 1960. The Official Maybank Facebook Page is managed and monitored by the Social Media team of Maybank Corporate Affairs and Communications. Their missions is to be a Regional Financial Services Leader. focus on capturing growth opportunities in high growth while taking a proactive and conservative approach to capital management by continuing to establish our presence in high growth markets
That I found in this sites is about promotion. For example, 50% discount on selected Best Sellers at MPHOnline.com if you order through M2U. besides that, there a promotion to who that like to travel because Tune Hotel is offering RM35 per night if you book a hotel use M2U. they also done a tournament which is Maybank Malaysia Open 2012.
The idea that I get for maybank for their sites is put a tiger roar. When their customer logged in into their sites, the sound automatically will come out and this will make the page more interesting. Besides that, they must put a video to entertain their customer such as they big event like Maybank Malaysia Open 2012 highlights..

TESCO
Tesco is the world’s third largest retailer with over 5,000 stores across 14 countries in Asia, Europe and North America. We employ over 490,000 people and serve millions of customers every week. The Tesco community allows you to discuss Tesco related subjects in an intelligent and constructive manner. We reflect a wide range of interests for the benefit of all of our users.
The thing that i gets in Tesco sites is about promotion whereas the promotion is all about ice cream flavour and handphone. Tesco is one of the world’s largest retailers with operations in 14 countries. They are proud to employ over 492,000 people and serve millions of customers every week.
The idea that I for Tesco is Tesco have to put more advertisement for their customer. This is because when they put the advertisement, their customer are getting easy to get known their latest promotion.

NAZA WORLD
The company that I have looking is Naza World. The Naza Group of Companies has include the principle of maintaining and building excellent customer  relationship and satisfaction from its initial business of motor trading. Naza Group of Companies is a Malaysian business conglomerate associated with motor trading, automotive franchises, property development, food and beverage and hotel management. The group began operations in 1975 as a motor trading company. The group has business divisions including vehicle and bike distribution, motor-trading, manufacturing, property development, food and beverage, hospitality, transport services, limousine services, automotive education, plantations, cigarette distribution, credit & leasing and insurance. The group was founded and led by Malaysian business tycoon Tan Sri SM Nasimuddin SM Amin until his early death of lung cancer on May 1, 2008. Naza Group is the franchise holder for Ferrari, Maserati, Kia Motors,Peugeot, Chevrolet, Brabus, Ducati, Harley Davidson, Piaggio, Vespa, Aprilia,Gilera and Indian Motorcycle brands in Malaysia. Naza has marketed rebadged versions of Kia's Carnival, Carens, Picanto vehicles as Naza Ria, Naza Citra and Naza Suria respectively for Malaysian market. In April 2006, Naza developed the Naza Sutera based on Hafei Lobo.
The things that  I have found in Naza World facebook sites is about promotion of Naza to increase the sales and many activities that conducted by Naza World. For example such us BMW 5 series & Mercedes-Benz E-class promotion. Besides that, there are 14307  people are like the Naza page and 217 people are talking about the  Naza World.
Based on the  Naza facebook sites, there are some ideas for improvement to attract people or public  to visit the Naza facebook sites. They can insert the interesting video about Naza World activities, more picture, some music  background and also can add the background picture of the Naza site.

TOYOTA
The next company is Toyota. In 1933, the company established its automobile department, led by Kiichiro Toyoda, the eldest son of Sakichi Toyoda. This department was spun off as Toyota Motor Co., Ltd. in 1937 and is now known as Toyota Motor Corporation. Toyota Industries is one of 13 core companies of the Toyota Group. The company owns 5.55% of Toyota Motor and is the largest shareholder (excluding trust revolving funds). As a countermeasure against hostile merger and acquisition attempts, Toyota Motor currently holds 23.5% of common stock of its parent company Toyota Industries.
Based on the Toyota facebook sites, there are some promotion and online flyer on the facebook such as Toyota "Roadshow Retweets" Contest Online Flyer. Besides that, the other promotion is  attractive downpayment rebate  plus 2 years free maintenance when the customer book a Toyota Vios on  month of February. This show that Toyota have many promotion to increase the sale and profit.
There are some ideas for improvement in the facebook sites such as publish the advertisement about the new Toyota. Besides that, there can insert some video from their activities to attract customer visit the Toyota sites. To make the Toyota sites more interesting, they can  add the background picture and music background.

LIMKOKWING UNIVERSITIES
The Institute was the first step forward towards achieving a successful and rewarding career for students. For parents the Institute was an eye-opener as they began to see the wide-ranging possibilities in creative careers. For industry it gave them an opportunity to participate in nurturing much needed creative capability. For government the Institute was a primary resource in developing creative capital.
In the Limkokwing facebook sites, I found that  Limkokwing sites has post about the COURSE: Bachelor of Arts (Hons) of Creative Imaging in Digital Photography. Besides that, there are some activities that carried out in the Universities and many news about the Universities. This will increase the number of people visit the Limkokwing facebook sites.
To increase more people visit the Limkokwing sites, there are some ideas such as add more interesting activities that involved the public. Besides that, they can insert the video about the activities that carried out.

Golden Screen Cinemas
Golden screen cinemas (GSC) were operating in July 1987. The location is at no 1, Jalan SS22/19, Damansara Jaya, 47400 Petaling Jaya, Malaysia. Golden screen cinemas are the largest chain of cinema in Malaysia. The biggest cinema is located at Mid Valley Megamall. It houses 18 screen cinemas and has 2899 seats which are the largest in Malaysia. The largest competitor of the cinema is TGV. GSC also known as the leader film exhibitor and distributor in Malaysia. As a total, GSC has 191 screens and 23 GSC cinemas in Malaysia including East Malaysia. They are Mid Valley Megamall, Pavilion Kuala Lumpur, 1 Utama, Berjaya Times Square, The Summit USJ, Cheras Leisure Mall, IOI Mall, Alamanda in Putrajaya, Shaw Centrepoint in Klang, Terminal 1 in Seremban, Dataran Pahlawan in Malacca, Berjaya Megamall in Kuantan, Pelangi Leisure Mall in Johor Bahru, Gurney Plaza, Queensbay Mall, Gurney Plaza and Sunway Carnival in Penang, Central Square in Sungai Petani, Ipoh Parade in Ipoh, 1 Borneo in Kota Kinabalu, Tropicana City Mall, East Coast Mall in Kuantan, and Suria Sabah in Sabah.

From this site, GSC also updates news and publishes a new movies becoming in cinema. But, facebook is different with tweeter. When they update a new status someone else will like or comment the status they talk about. In facebook, GSC will publish a latest photo about new movies. Indirectly, customer can comment or ask question directly to the customer service. In this site also they talk about celebrities’ news. GSC makes a promotion to attract more customers to watch the movie. They give information about their company and facilities that they give to customers. I think GSC should add more information about the movies. Update date, time and movies for today. GSC should making interesting sites and quite catchy.

 Flyfirefly
Flyfirefly Sdn Bhd, was operating as Firefly, is a full service point to point carrier and a full subsidiary of Malaysia Airlines. Its head office is located on the grounds of Sultan Abdul Aziz Shah Airport in Subang, Selangor. It claims to be the first community airline in Malaysia. Firefly operates from two hubs - Sultan Abdul Aziz Shah Airport, Subang, Selangor and Penang International Airport. The airline's first flight was on April 3, 2007, from Penang to Kota Bharu. The main terminal building of Kuala Lumpur International Airport, Senai Airport in Johor Bahru and Kota Kinabalu, firefly provides connections to various points within Malaysia, Southern Thailand, Singapore and Indonesia. Even though Firefly is 100% owned by Malaysia Airlines, it has a separate management, which is by FlyFirefly Sdn.Bhd. Firefly focuses on serving the dynamic Malaysia, Indonesia, Thailand and Singapore growth region, populated by more than 70 million people. Aim is to bring communities closer by overcoming geographical constrains through our network of point-to-point flight, link the world to the communities we serve and contribute to local economies by growing trade and tourism.
From this site, the relationship between firefly and customer is good because through facebook customer can directly comment or asking to the customer services. It is also to attract more people to visit this site. They post a new promotion, contest, news, and so on. Other than that, it can help people to know about firefly without go to the airport.
Give more discounts on flight tickets to attract more customer fly with firefly in facebook. Firefly should make an interesting sites on facebook and quite catchy to attract people to visit this page. Always updated latest photo or activities that firefly conduct.

Reason use social networking
Most of companies is using social networking tool as another way to gain competitive advantages. Social media Cando is make you a better company by allowing to listen, react and build faster and more efficiently than ever before. 18 quick reasons that your get involved in social media. These are the benefits you can achieve faster in social media than most other mediums:-
Find partners:
An off shoot of that “networking faster” thing is being able to find future partners, mentors or just to share resources with. Through social media and the world of blogging, The company able to meet someone who the companies eventually started a business with and countless others companies have collaborated with on other projects.
Build a community:
By making the company available, reaching out to customers and sharing information, the company strengthen company community. The company will form new connections, allow community members to meet one another, and create a deeper dialogue by increasing the number of voices.
Highlight your product:
Social media offers an additional avenue to show off and talk about the product in a friendly. It will get to highlight what you offer and what makes you awesome in normal conversation without coming across “salesy” or too promotional. You also have the opportunity to answer questions, show features and offer “how-to’s” to help people get to know you a little better.
Find new projects & clients:
Every week company, Outspoken Media, receives new client referrals and leads as a result of our social media presence. People contact us for services or to partner on something because they like what we’re doing on Twitter or because they read one of our blog posts and it resonated with them. When you make yourself part of the conversation, you make your brand part of the story and people notice.
Tell company’s story:
What has social media shown us? That people like to conduct business with companies they know. We like being introduced to the voices behind the logo because it helps us to feel a part of the company and invested in their success. By telling your company’s story and sharing that with users, you create a personal feeling and make people invested in your success.




As the sales and marketing manager of the Bonuslink, I will gain an information or complaint from customer when I have a Twitter or Facebook. For example, if customer complaint about my company, I will know directly through these social networking. Besides that I also will get new ideas from the customer. For example, when I want a new ideas, I will ask the customer to give their opinion. I will do a contest to make sure the customer took part and give a reward to them.
Besides contest, I also can promote to the customer which if he or she is the 100 followers, they will get reward or prices. People will attract with the reward or prices and this will increase the sales.

CONCLUSION
In conclusion, the main reason that the companies involves in this social networking is to improve their quality of business and also the advanced of the technology. The sites that most attracrtive and having huge number of followers is Bonuslink. Bonuslink have 59996 followers and 293 talk about this company and this show how active the Bonuslink in their social networking.
The main reasons for all companies engaging in Facebook sites is because they can update the latest news and share the news with the public. This will attract people to know about the company and increase the number of people visit the facebook sites. When somebody joins a Facebook page all their friends are notified, so you have the potential to gain from free viral promotion. Besides that, facebook making it very easy for messages to be forwarded again and creating a potential viral spiral. To communicate with clients/customers
The other reasons is to communicate with client or customer. The days of snail mail promotion are fast disappearing as it is increasingly difficult to obtain customer addresses unless their is a valid reason for having it. Online communication however, is still accepted by consumers as it is much less intrusive. A Facebook fan-page or other social media account helps keep in touch with clients without having to manage email lists. This  simply post a status update and all the members of the group will find the message on their main status page. It’s great to announce new promotions and special offers, all within a few clicks. There is however another important use of Social Media pages, which brings us to the next reason that it is much cheaper then traditional advertising.
Social Media marketing has a number of benefits. Firstly, if done correctly it can be much cheaper then traditional methods of advertising as the cost of acquisition and the cost of ongoing communication can be much cheaper. But, it has other benefits, especially if the company have a website as it helps the  rank higher in search engines. Each conversation and link to company site from Social Media platforms helps Google and other search engine raise your level of importance. These are reasons why company should be engaging with Social Media.